One Step Ahead has been making life easier, safer and more fun for parents and kids for more than 25 years. When they cannot find a product that meets their high standards, their in-house design team works closely with parents to develop ingenious, high quality products that are at least "one step ahead" of the competition. One Step Ahead's Sun Smarties kids' swim shoes really stay put, thanks to their quick-grip anchor strap! And the high-traction sole protects little feet from rocky beaches, hot sand, and slick pool decks. They made their kid's water shoes lightweight and flexible.