Pioneering safer materials for health and wellnessWe believe that it is our responsibility to monitor quality standards. For over 30 years we have placed importance on using natural materials, as well as avoiding potentially harmful substances in all of our products. | Designing from the babies perspective for whole developmentWhen designing products, we see from the baby’s perspective in terms of comfort, movement, and to support babies’ healthy physical, emotional, and mental growth and development. We offer age-appropriate features needed to support the different stages from newborn to three years old. Our Pathways of Whole Learning stimulate babies with seven different kinds of developmental learning experiences. | Supporting parenting naturally with easeOur aim is to provide practical comfort for babies and convenience for parents. Our products are designed to be fundamentally useful and effective with multiple, unique functions. | Minimizing our impact for future generationsWe always consider maximizing the life cycle of our products and minimizing their environmental impact. As much as possible, we strive to source materials that are renewable, recycled, or recyclable for our products. |