Anicorn is thrilled to introduce The Trio of Time (TTT) second collaboration Order a timepiece inspired by New York City.

Creating Order

For the Order watch, Anicorn partnered with graphic designers Hamish Smyth and Jesse Reed from their design office of the same name, Order Hamish and Jesse met while working at Pentagram under Michael Bierut, where they launched many well-known design projects, such as the Mastercard rebrand and the Hillary for America presidential logo. While at Pentagram, they started their independent publishing imprint Standards Manual, beginning with the reissue of the NYCTA Graphics Standards Manual (launched on Kickstarter!).

HOW TO READ THE TIME:

• Order has no watch hands. Instead, the entire watchface is perforated with an ascending number of dots, which rotate to align with the frame and tell the time in 15 minute intervals.
• The designers hope to inspire the wearer to not worry so much about the exact time; instead, to focus on the world around them.

Smart docking system:

• Straps are available in white or black leather. Order comes with an interchangeable strap system that secures straps with a simple pull and click within seconds. You can find out more about Anicorn straps from their Hidden Time campaign.
• The 40mm case is designed for both men and women.
• Order runs on a Ronda 512 Swiss Parts Movement.
• The watch has a 316L stainless-steel enclosed casing, available in black or silver.
• The casing is ultra-thin only 8.7mm.
• All straps are interchangeable with TTT#1 Hidden Time Watch thanks to the smart docking system.